Course curriculum

    1. Introduction

    2. How This Course Works

    3. Getting To Know More About Your Business

    1. Lesson 1: What is a UVP and why is it important?

    2. Lesson 2: The benefits of having a clear UVP

    3. Lesson 3: Setting the stage for the course: what to expect and how to get the most out of i

    1. Lesson 1: Understanding your ideal customer: demographics, psychographics, and pain points

    2. Lesson 2: Identifying your target audience's needs and wants

    3. Lesson 3: Creating buyer personas to guide your marketing efforts

    1. Lesson 1: Identifying your competitors and their strengths and weaknesses

    2. Lesson 2: Analyzing your competitors' UVPs and how they differ from yours

    3. Lesson 3: Avoiding common pitfalls and traps in defining your UVP

    1. Lesson 1: Identifying your unique strengths and skills

    2. Lesson 2: Exploring your values and passions

    3. Lesson 3: Discovering how your unique strengths and values can be leveraged in your UVP

    1. Lesson 1: Creating a unique value proposition statement

    2. New LessonLesson 2: Crafting a compelling elevator pitch

About this course

  • 31 lessons
  • Learn how to differentiate yourself from competitors and attract your ideal customers with a unique value proposition that resonates.
  • Develop a clear and compelling message that showcases your expertise and value, and watch your confidence and credibility soar with your customers and prospects.
  • Create a powerful unique value proposition that helps you get noticed by the right people, and increase your visibility and reach in your market.