Course Curriculum

    1. How to use this course

    2. Before we begin...

    3. Test your learning

    1. Overview of social media analytics

    2. Importance of understanding analytics for business success

    3. Setting up analytics tools (e.g. Facebook Insights, Twitter Analytics)

    1. Definition of key metrics (e.g. engagement rates, reach, impressions)

    2. How to track and measure metrics for each social media platform

    3. Interpreting metrics to understand audience behavior

    1. How to collect and analyze social media data

    2. Using data visualization tools (e.g. Google Data Studio, Tableau) to create insights

    3. Identifying trends and patterns in social media data

    1. Using analytics to inform marketing decisions

    2. Creating a data-driven marketing strategy

    3. Case studies of successful data-driven marketing campaigns

    1. Using analytics to optimize ad campaigns

    2. A/B testing and experimentation

    3. Measuring ROI and adjusting campaigns accordingly

About This Course

  • 24 lessons
  • Gain a deeper understanding of your social media analytics and make informed decisions to optimize your online presence and marketing campaigns.
  • Boost your confidence in using social media analytics to drive business results.
  • Develop a data-driven marketing strategy to raise your following and get you in front of an audience that is ready to buy.